Rene Wipperich took the helm of Galderma’s Korean affiliate in August 2018. He breaks down the performance of the affiliate across its four business segments and the main competitive advantages of Galderma in Korea. He also explains the specificities of Korea, the importance of being present in what is a dynamic market, and lays down his priorities to turn Galderma Korea into the shining light of the group in Asia.
The Korean beauty regimen is very sophisticated. Local companies understand the needs of Korean consumers and constantly innovate to answer them. For a multinational company to compete successfully here is not straightforward
