Schalk Opperman, general manager of Merck Romania explains the key factors behind successful product launches in what is an unpredictable market. He shares his insights on Merck’s impressive growth in Romania and navigating the intricacies of the country’s pricing policy. In addition, he discloses advice for newcomers and reveals the opportunities that Romania offers.
[The Romanian] pricing policy ultimately inhibits new competitors from entering the market, or forces existing products out of it, which is detrimental to patients
