Sławek Ludwiczuk, country head Bayer Consumer Health Czech Republic & Slovakia, explains how Bayer has successfully adapted to the rapidly shifting retail channel environment in the Czech consumer healthcare market with the consolidation of the pharmacy market and the emerging e-commerce and mass market.
My mission was to set the systems, structures, mindsets and capabilities in order to be at the avant-garde of this transformation because I would rather be in the driver’s seat than simply a passenger.
