The French-Korean Chamber of Commerce and Industry (FKCCI) has grown rapidly in the last decade, both in terms of members and revenues. Its managing director, Stella Yoon, explains how the chamber has adapted its capabilities and services to the changing needs of French companies and identified the hurdles facing Korean companies wishing to operate in France. She also breaks down the key drivers influencing French-Korean trade and investment.
Nine years ago, French companies requested more basic services, such as market information. Nowadays, most companies already have access to this data. What they need from us now is more personalized assistance
